Strategy + Creative
Subscription for Startups
Forge+ is your startup's personal sparring partner, helping you establish your strategic foundation and accelerate your growth with unlimited access to strategic thinking and creative firepower—one focused leap at a time.
How it works
Startup strategy + creative as it ought to be
From Subscribe to Success: a seamless partnership designed to move at the speed of your startup.
1/
Groundwork
To kick off our partnership, we immerse ourselves in your business, establish communication channels, and align on priorities for maximum impact from day one.
2/
Request
Submit and organize your strategy or creative needs through our portal. We address each request one at a time in order of priority.
3/
Receive
We quickly get to work one request at a time, and within 48 hours on average you'll have thoughtful, actionable deliverables ready to implement or refine.
4/
Repeat
Keep the momentum going. Build on insights, iterate quickly, and unlock new strategies and opportunities for growth with continuous collaboration.
Cheers!
We work closely with you throughout each month to ensure we're addressing your highest priority strategic and creative challenges.
Why Forge+
Forge+ is your embedded Sparring Partner who applies a collaborative, human-centered approach to your startup's most important challenges. Led by Shun-Luoi, our Lead Collaboration Guide and Sparring Partner (and CEO), Forge+ distills our immersive innovation process into a flexible subscription model that delivers consistent value to a limited roster of startups.
What makes us different as your sparring partner?Collaborative to our Core • Deeply Curious • Human-Centered • Agile by Design • Outcome-Focused
Member Benefits
Strategic and creative rocket fuel for your startup (without the agency headaches)
Your growth partner, ready when you are—with the expertise to push boundaries and the flexibility to move fast.
1
Fixed Monthly Investment
Predictable pricing with unlimited requests addressed one at a time. No surprise costs, no scope creep, just results.
2
Integrated Sparring Partner
Direct, personal access to senior-level, "in the trenches with you" strategic and creative thinking and action.
3
Human-Centered Innovation
Co-creating and iterating on thoughtful strategies and solutions to the right problems—with humans always at the center.
4
Agile Collaboration
Pivot as needed while maintaining speed and alignment with your evolving business needs and priorities.
5
Scale on Demand
Pause when you need breathing room, intensify when opportunity calls. We adapt to your rhythm and needs.
Your most important startup needs, under one roof
Strategy
Categories
Business
Brand
Digital
Experience
Communications
Social
Product
Marketing
Campaign
Community
Culture
Category
Example Initiatives
Business Model Canvas
Brand Strategy Development
Pitch Deck Refinement
Sales Deck Refinement
Audits & Assessments
Innovation Workshops
Customer Journey Mapping
Product Roadmap
Marketing Channel Strategy
Social Media Strategy
Go-to-Market Planning
Community Planning
Creative
Categories
Brand Storytelling
Human-Centered Design
Strategy & Planning
Inspiration & Insights
Frameworks & Guidelines
Prototyping
Writing
User Experience
User Interface
Creative Direction
Content Planning
Community Planning
Example Initiatives
Concept Ideation
Pitch Deck Design
Sales Deck Design
Elevator Pitch
Brand Naming
Creative Workshops
Brand Guides
Moodboards & Style Tiles
Landing Pages
Brand Story Canvas
Slide Decks
Email

“Shun-Luoi's a killer strategist, incredible people manager and inspirer, and overall awesome human. He also always made me feel “safe” from the second we met, a descriptor I would give to few people in this world. That’s his superpower…approachability and trust and human connection. In short, he's a badass.”
Brands we've worked with
Arapahoe Basin • Movember • University of Miami • Diversus Health • Finance of America • Cochlear • Smartwool • Perfect Day • Colorado Lottery • North Carolina Education Lottery • VLMD • Mental Health Partners
pricing
One subscription, endless opportunities.
We are currently accepting a limited number of clients for April 2025.
Join the Club
$4,995
per month
Includes
Unlimited requests
One request at a time
Up to 2 users
Pause or cancel anytime
Insights reports
Open office hours
1:1 sparring sessions
Virtual workshops
Startup-focused webinars
And more...
Includes
Unlimited requests
One request at a time
Up to 2 users
Pause or cancel anytime
Customized insights reports
Open office hours
1:1 sparring sessions
Virtual workshops
Startup-focused webinars
And more...
Join the Club
$4,995
per month
Pause anytime
Need a break? You can temporarily pause your subscription at any time, then pick back up when you're ready.
Try for a week
Forge+ not meeting your needs? Cancel within one week and get 75% back, no questions asked.
Have questions? Book a call for a guided tour of Forge+.
Both in-house teams and full service agencies introduce additional costs and complexity, making it slower and more expensive for you to address your often quickly changing, most important strategic and creative priorities. On the flip side, a freelancer often does not have the breadth of experience and expertise that our team brings to your project across strategy and creative.
We assemble senior-level talent based on your unique needs to work closely and quickly with you to create the best solutions in the shortest amount of time.
Subscribe to a plan and we'll quickly add you to your very own Trello board. Once you accept the invite to Trello, you're ready to rock. Further instructions on how to use the Trello board to request designs can be found on the board itself.
After you get set up on Trello, our first action item will be to schedule a 45-minute kickoff call to lay the groundwork, align on initial priorities, and receive any assets that will help us immerse ourselves in your business.
Once subscribed, you can add as many requests to your queue as you'd like, and they will be delivered one by one. Larger requests are typically broken down into subtasks to ensure quick and efficient progress.
We understand there may be times when you won't have enough work to fill up an entire month. That's where pausing your subscription comes in handy. Billing cycles are based on 31 day period. Let's say you sign up and use the service for 21 days, and then decide to pause your subscription. This means that the billing cycle will be paused and you'll have 10 days of service remaining to be used.
We are flexible in how you request work, as long as the primary request is submitted via your Trello board. But, you can also link other assets in Trello such as Google docs, brief Loom videos, screenshots, etc.
Larger requests are broken down on Forge's end. You should expect to receive a reasonable amount of work every 24-48 hours until the entire request is done.
While we would love to be able to take on every initiative, there are some activities that would require a separate scope of work and investment, including, but not limited to, the following:
- Multi-day workshops, Lightning Rounds, or sprints
- In-person workshops
- Primary research such as customer interviews, surveys, focus groups, or ethnographic research that require recruitment, incentives, and specialized analysis
- Production-level creative assets such as professional video production, extensive photoshoots, animations, 3D modeling, complex packaging, or extensive print production (magazines, books, etc)
- Media buying and placement that involve negotiating and purchasing advertising space or managing paid media campaigns
- Technology builds such as website development, app creation, or custom software solutions
- Extended on-site engagements that require travel and multi-day presence at client locations
- Large-scale market analysis that requires substantial data acquisition and processing
- Crisis management that includes all-hands emergency response requiring immediate, intensive work that displaces other client commitments
Have questions about specific initiatives or deliverables? Just ask! We do our best to clearly communicate our capabilities and areas of expertise, requirements and timelines, and recommendations for the optimal ways to approach any inititiative that will truly contribute to your success.
We won't rest until you are happy. So, while we typically finish work within three rounds of revisions (where applicable), we'll keep working until you're 100% satisfied. Note that if revisions do need to extend beyond three rounds, the timeline may be extended.
We do not issue refunds, but we are committed to providing you with the highest quality work and results, and will work with you until you are satisfied.
Of course! While we would love to build a long term partnership with you, we understand you may need strategic/creative support for a specific amount of time, whether that's one month, one year, or beyond. When you've stopped your subscription, always feel free to return when you have additional strategy/creative needs.
Book a Call
See if Forge+ is the perfect fit for your startup
(Hint: It is!)
Schedule a quick 15-minute guided tour through Forge+.

D. Shun-Luoi Fong - Lead Collaboration Guide and Sparring Partner
Shun-Luoi is Founder and CEO of Forge, and lead collaboration guide. A highly relational creator and leader, he has 25+ years of experience leading organizations in strategy, brand, digital experience, storytelling, and collaboration design and facilitation. He is also faculty at the University of Colorado Boulder, teaching the next generation of innovators and entrepreneurs.His thoughtful integration of relationship-centered innovation, technology, and shared human experiences work toward solving “wicked problems,” all while being led by his empathetic and strategic mantra—listen, learn, love, create.